Your pricing page is an SEO asset and you’ve hidden it

Field notes · Revenue building Your pricing page is an SEO asset and you’ve hidden it Buyers search for what things cost. Most businesses refuse to answer, so a forum thread or a directory answers for them. Here is how to publish a number without committing to one. By Yishai — thirty years in search […]

A bigger SEO problem than your title tags

Field notes · Revenue building Hidden shipping cost is a bigger SEO problem than your title tags A checkout that leaks converts every dollar of acquisition spend into a bounce. Ranking better on a leaking funnel just means more people leave. Here is how to price your leak before you spend another dollar on traffic. […]