The Engagement · $6,000 a month · three seats
You’re not buying deliverables.
You’re buying a decision-maker.
$6,000 a month. Three clients at a time. No checklist, because your site isn’t the same as anyone else’s.
Ninety days, then month to month. If I haven’t earned month four, you should leave.
The problem with retainers
A fixed list can’t respond to what it finds.
Most agencies sell a monthly checklist. Four blog posts, eight links, one report. The same list for every client, because a list is easy to sell and easy to staff.
The right move in month one is almost never the right move in month five. If your technical foundation is broken, content is wasted money. Once it’s fixed, content might be the only thing that matters. A fixed list can’t respond to that. It isn’t designed to.
So there’s no list here. There’s a priority order, set by the audit, revised every quarter, and worked from the top down.
Capacity
Why three.
The product is my judgment applied to your site. Judgment doesn’t survive being spread thin — the moment I’m running twenty accounts, I’m running a checklist, because that’s the only thing that scales.
So: three. When the seats are full, they’re full. The audit stays open, and a lot of people take it to their own team or their own agency.
3
clients at a time. Not a scarcity tactic — a capacity fact.
No surprises
How we’ll actually work together.
Most agencies won’t tell you this until after you’ve signed. Here it is up front.
01
One channel: email
No text · no WhatsApp · no shared Slack
It keeps the thinking in one place and the record searchable, which serves you more than it serves me.
02
One business day
My reply window
That’s my response window on email, and it’s a promise rather than a restriction. You’ll never wonder whether I saw it.
03
One call a month
45 minutes · same date every month
Booked for the whole year when you start. It’s the pressure valve that makes email deferral reasonable.
04
One shared folder
The audit · the plan · every report
A living priority list with statuses. You can see what I’m doing at any hour without asking me.
05
One report a month
Written by me, not exported
Four sections, the same every time: what I did, what it moved, what’s next, what I need from you.
The calendar
Before you sign. Two weeks.
Days 1–90. Every month after.
Four rows, three decision points, and what you hand over at each one. Nothing here is a sales call.
Before you sign
The Scan. Free.
Two minutes to request, report within one business day. Eight areas, website, GBP and the four AI assistants. If SEO is the wrong tool, the report says so. No call.
Your website address.
Two minutesBuy the audit, or don’t. The Second Opinion ($495, 48 hours) sits at the end of the free report if you want my read before you commit.
Two weeks
The Revenue Audit. $3,500.
Clock starts at analytics access. Priority list with a dollar figure on every item, a baseline, a 90-day plan, an hour-long walkthrough.
Analytics and Search Console access. Call-tracking access, or the go-ahead to install it.
Day one — access delays are the only thing that moves the dateDo it yourself, take it elsewhere, or hire me. Half the fee ($1,750) comes off month one if you start inside 60 days.
Days 1–90
The Engagement. $6,000 a month.
Foundations first: tracking, technical, the intent map for your money queries. Three seats, email only, one business day reply. Day 90 is a decision point, not a renewal.
CMS access or a named developer. Sign-off when something needs your decision.
Inside the first weekDay 90: stay or go. If I haven’t earned month four, you should go — and I’ll say so first.
Every month after
One call. One report. One folder.
Reported in calls and revenue, not rankings. Re-diagnosis every quarter. Results usually show in months four to eight, and the report says which is which.
Forty-five minutes, the same date every month. Read the report.
Once a monthBeside the rows, not a step: The Watch — $249 a month — re-runs the Scan every four weeks and tells you when something moves. It sits alongside any of this, and it credits toward nothing.
Access
What I need from you
Analytics and Search Console access. Call-tracking access — and if you don’t have call tracking, installing it is item one, before any SEO work, because half your conversions are phone calls and invisible conversions can’t be proved.
CMS access or a named developer. And sign-off when something needs your decision.
I’ll say this plainly: the work stalls without these, and the most common reason an engagement underperforms is access that took six weeks to arrive.
Timing
What results actually look like
Months one to three usually show leading indicators only — indexation, impressions, average position on target clusters. Not revenue.
Month two is when clients panic. I’m telling you now so that when it’s quiet, you’ll remember it was predicted.
Real movement in revenue and qualified leads generally lands between month four and month eight. I’ll give you a specific range after the audit. Anyone giving you one before is guessing.
Billing
One number.
One line on the invoice.
You’ll get extraordinary detail about what I did. You will never get a line item that says ‘$50 per article,’ because I’m not selling you articles — and the moment a price sits next to a deliverable, you’ll start optimising the line items, which is exactly the job you hired me to do.
Two exceptions, both stated plainly: pass-through costs (paid placements, tools bought in your name, a subcontracted developer) billed at cost with no markup, and separate projects like a full rebuild or a platform migration, quoted on their own.
Commitment: ninety days, then month to month. SEO doesn’t prove itself in three weeks. But if I haven’t earned month four, you should leave.
$6,000
a month · monthly · ninety days, then month to month
Every engagement starts with the audit.
I don’t take on ongoing work for a site I haven’t diagnosed. It would make me exactly the thing I’m arguing against.