Ranking for its own name and nothing anybody searches for

Teardown Landscaping contractor Ranking for its own name, and nothing anybody searches for. The keyword report looked healthy until you crossed out every brand term. One row was left standing. 92%of organic clicks were brand searches1non-brand keyword on page one5pages on the entire site0service or location pages Read this first A public teardown, not a […]

Ranked #1 for the term that matters. Nineteen hours to answer an inquiry

Teardown Plaintiff law firm · Midwest Ranked #1 for the term that matters. Nineteen hours to answer an inquiry. The rankings were real. Everything downstream of them was theater, and the median response time was doing the losing. #1for the metro’s highest-value term19 hrsfirst tested response22 hrssecond tested response<1 hrwindow when claimants choose Read this […]

3,000 a month in ads, landing on a page that lost three buyers in four.

Teardown Plumbing · Sun Belt metro $3,000 a month in ads, landing on a page that lost three buyers in four. The ads were fine. The site behind them was the problem, and nobody in the building could say which half of the budget worked. $3,000monthly ad spend, one destination9.4smobile load time on 4G11form fields […]