More traffic won’t fix a leaking website.
You may already have enough visitors. The problem is what happens after they arrive: a missed call, a broken form, a booking widget nobody tested on an iPhone. I find the leak before you buy another click.
Free Scan · No call, no card · Within one business day
Start with the people already arriving. Every uncompleted enquiry is demand you paid to earn.
The leak is often one screen wide.
A phone number that cannot be tapped. A form that times out after eleven fields. A quote button buried below a carousel. When those failures happen on the device your buyers actually use, more traffic simply magnifies the waste.
What I actually check.
No mystery packages. The diagnosis determines which of these steps matters most.
Test the journey
Real devices, cellular connections, real enquiries, every step from landing to confirmation.
Make the numbers honest
Calls, form submissions, bookings and qualified jobs get counted separately, not as one flattering conversion.
Remove the friction
Shorter forms, visible phone numbers, supported booking integrations, accessible error states.
Measure the money
A baseline before the change and outcomes checked against the actual bookings, not just button clicks.
The site ranked. The booking flow was broken.
online bookings in one published client case study after the broken widget was fixed.
Conversion is not a color-of-the-button contest.
I do not start with a list of tricks to raise the conversion rate. A click is not a customer. A form fill is not necessarily a sale. The question is whether the page helps the right person become a paying customer, without getting in their way.
A fast, plain, working phone link can beat an elaborate experience. If the problem is your receptionist taking nineteen hours to answer, changing the headline is theater. I will say that before I sell you a redesign.
Rankings are vanity. Revenue is sanity.
I learned to follow the money past the ranking.
I began in search in 1996, when the entire discipline was about getting the right page found. After decades working with agencies, automotive networks and national home-service businesses, the same failure kept showing up: the traffic report was excellent and the sales desk was quiet.
The published multi-site healthcare engagement illustrates that distinction. A broken booking integration was invisible to desktop-only checks; fixing it produced a measurable lift with no ranking change. The six-location HVAC case tells the other half: if you never count phone calls, you optimize the wrong pages.
Related work. Actual lessons.
These are selected notes published on the current homepage. Each links to the original story.
They ranked first and still couldn’t get anyone booked
A mobile booking integration quietly failed on 54% of devices. Rankings did not need to move.
The booked jobs the dashboard never counted
The real customer journey ran through phone calls; the reporting had been built around forms.
The ad worked. The landing page lost the buyer.
An emergency service page made buyers wait and complete eleven fields before they could reach anyone.
The law firm that answered 19 hours too late
A #1 search position had no chance against an unattended intake process.
Conversion optimization. Questions answered.
No gatekeeping, no jargon. If something is missing, email hello@theseosavant.com.
What does conversion optimization actually include?
The starting point is an audit of the path from visitor to qualified lead or booked job. It can include forms, mobile usability, call tracking, booking widgets, landing pages and the way enquiries are handled after submission. The fixes depend on what the evidence shows.
Will you redesign my entire website?
Only if the evidence makes that the sensible next step. Many conversion problems can be solved without a rebuild. A site-wide redesign is quoted separately when genuinely needed.
Do you run A/B tests?
When traffic and sample size support a valid comparison. For lower-volume home-service sites, a broken critical path deserves an immediate fix rather than months of statistically weak testing.
How do you measure success?
By qualified enquiries, answered calls, booked jobs and attributable revenue where the data exists. I capture a baseline first so a claimed improvement has something real to compare against.
What if the problem is my staff answering slowly?
Then that goes in the diagnosis. A website cannot turn an ignored enquiry into a job. Speed-to-lead and call routing are part of the commercial journey.
How do we start?
Start with the free Scan. If the leak needs deeper analysis, the Revenue Audit gives you the priority list and a 90-day plan before ongoing implementation is discussed.
Find the leak.
Keep the revenue.
You do not need to know which service to buy. That is the point of the diagnosis. Start free, then decide what to do with the answer.
No call · No card · No pre-selected package
First I look at the site. Then I tell you what matters. Then you decide who fixes it.