Not just a prettier website. A useful one.
A business website needs to explain the offer, give each service a page worth finding and make it easy to call. I design fewer throwaway pages and more pages with a real job to do.
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Every page should have a reason to exist, a search it can answer and a next step it can earn.
If the page does not exist, it cannot do the job.
A services list crammed into a homepage is not a service architecture. Neither is a different page for every suburb with nothing but the city name changed. Useful pages match real demand with real information and a clear action.
What I actually check.
No mystery packages. The diagnosis determines which of these steps matters most.
Plan the pages
Map actual services, locations and questions to a purposeful site architecture.
Build to be understood
Strong headings, straightforward copy, visible contact information, reviews and service details.
Make it technically sound
Responsive layout, sensible speed, crawlable content and appropriate structured data where relevant.
Make it earn
Calls, booking and quote journeys checked before the site launches.
Five pages. No real service pages. Plenty of missed demand.
dedicated service or location pages in one published landscaping public teardown.
I would rather build twelve useful pages than eighty thin ones.
The assignment is not “make it modern.” The assignment is to make the business easy to find, easy to trust and easy to contact. That usually means an honest service hierarchy, substantial information about the work, clear local coverage and contact options that work on every device.
A rebuild can be the right answer, but it is also disruptive. I look at what the existing website already earns before deciding what to keep, improve, consolidate or replace. Rebuilds and migrations are quoted separately, consistent with the approach described on the homepage.
Rankings are vanity. Revenue is sanity.
From the early web to search-led service architecture.
I started ranking websites in 1996 and have seen design trends come and go. Working in agencies and on large automotive and home-service networks taught me that the architecture beneath a page can matter more than how fashionable its hero section looks.
The landscaping teardown describes a business whose five-page website had no dedicated service or location pages. The ecommerce engagement demonstrates the other extreme: a technically complicated site with hundreds of thousands of crawlable URLs obscuring its actual products. Both are design and structure problems, not just SEO problems.
Related work. Actual lessons.
These are selected notes published on the current homepage. Each links to the original story.
Ranking for the name. Invisible for the service.
A five-page website left its most valuable service-and-location queries without pages.
340,000 URLs. Only 11,040 products.
A technical architecture problem buried the useful product pages under faceted URLs.
The ad worked. The landing page lost the buyer.
An emergency service page made buyers wait and complete eleven fields before they could reach anyone.
The pricing page buyers were looking for
Price questions are part of search intent, and useful answers can move a buyer closer to enquiry.
Web design. Questions answered.
No gatekeeping, no jargon. If something is missing, email hello@theseosavant.com.
Do you build entirely new sites?
Yes, where a new site is justified. But the Revenue Audit comes first so a rebuild has a business reason. Rebuilds and migrations are scoped and quoted separately.
Do you offer individual landing pages?
Yes. A single well-scoped service, location or campaign page can be the right fix without rebuilding the whole site.
How many location pages do I need?
Only where you genuinely operate and can provide useful, differentiated information. Copy-pasting a city name into dozens of thin pages is not a sound strategy.
Will the design be optimized for mobile?
Yes. Critical actions such as calling, form submission and booking must work on small screens and typical mobile connections.
Will you handle SEO while building?
Architecture, crawlable content, headings, internal links and technical fundamentals belong in the build. Broader SEO strategy is prioritized through the same diagnosis-first process.
Can you keep my existing branding?
Yes. Brand consistency and customer recognition matter. I do not change a working visual identity simply to make the portfolio look different.
Find the leak.
Keep the revenue.
You do not need to know which service to buy. That is the point of the diagnosis. Start free, then decide what to do with the answer.
No call · No card · No pre-selected package
First I look at the site. Then I tell you what matters. Then you decide who fixes it.