Contact
I'll tell you what's wrong and how I can help.
No sales sequence, no discovery framework, no thirty-minute call to establish whether we should have a call. You write two sentences, I write back with something specific about your site, and we both find out quickly whether this is worth either of our time.
What happens next
Four steps, and none of them is a funnel.
A reply from me. Not an autoresponder, not a scheduling link, not a sequence. If I’m going to be slower than that, you’ll get a line saying so.
One or two specific things I already noticed about your site, before you’ve paid me anything. That’s how you can tell whether I actually looked.
Twenty minutes on the phone, at a time you pick. I’ll ask what the business actually makes money on. You’ll ask whatever you like.
I’ll say so and tell you who or what would serve you better. That happens perhaps a third of the time and it costs you nothing.
What to put in the box
Your website address, and one sentence about what you think is wrong. That’s genuinely enough — I’d rather read “the phone stopped ringing in March” than a brief.
If you already pay somebody, say how much and how long. Not so I can criticize them. So I know whether the honest answer is “ask them to fix this” rather than “hire me.”
Who reads this
Me. There is nobody else.
No account manager, no intake coordinator, no junior who summarizes your message into a CRM field before a senior person sees it. I read what you write and I write the reply.
I take three clients at a time, which is the only reason that’s possible. It also means the answer is sometimes “not until March.” You’ll get that answer in a day rather than after three weeks of being nurtured.
Thirty years, since 1996. Fourteen agencies before this one, which is a story I’ll tell you on the call if you ask.
Before you write
Three reasons not to bother.
I’d rather lose the inquiry than take the money and disappoint you in month three. If any of these is you, save yourself the typing.
You want a guarantee
Nobody can guarantee a ranking, and the ones who do are either lying or about to do something that gets you penalized. If a guarantee is the deciding factor, hire the person offering one and keep my number.
You want it cheap
The audit is $3,500 and the retainer starts well above what a freelancer charges. If budget is the constraint, that’s a legitimate position — and the Field Notes archive will help you do a good deal of it yourself.
You want a vendor, not an opinion
If the plan is set and you need somebody to execute it without asking questions, I’m the wrong hire. Half of what you pay me for is telling you when the plan is the problem.
Or skip the conversation
If you already know, just buy the audit.
The form is for people who aren’t sure yet. If you are sure, you don’t need a call first — the Revenue Audit is a fixed scope at a fixed price, it takes two weeks, and it’s yours whatever you decide to do afterwards.
Every audit starts the same way regardless of how you arrived, so nothing is lost by going straight there.
Where I am
Phoenix, Arizona. I work with clients anywhere in the US.
There is no phone number here and no chat widget, on purpose. Email keeps the thinking in one place and the record searchable, which serves you more than it serves me — and it means I’m never half-answering you between two other things.