Two weeks to find out what your website is actually costing you.
Not a rankings report. Not a crawl export. A four-lens inspection of your search presence, your AI visibility, your conversion path, and the friction nobody else looks at — ending in a priority list with a dollar estimate on every line. Yours to keep, whatever you do next.
What gets audited
Four lenses. One question: where does the money leak?
Most audits are one specialist confirming their specialty matters. The SEO finds SEO problems, the CRO consultant finds page problems, the ads agency finds a budget that’s too small. The Revenue Audit is built differently, because after thirty years the pattern is unmistakable: the leak is almost never inside one discipline — it’s in the handoffs between them. A ranking that lands on a page that can’t close. A form that works but gets answered nineteen hours later. An AI answer that recommends your competitor because your site never states the one fact the model needed.
The examples in the corners of that figure aren’t hypotheticals — they’re composites of what these audits keep finding, and you can read the anonymized versions in the case studies. The common thread: every business thought it had a traffic problem. Almost none of them did.
How it runs
Fourteen days, and you’re needed for ninety minutes of them.
The audit is built to cost you almost nothing but the fee. One call at the start so I hear how you make money in your own words. Read-only access to your analytics and ads accounts — I look, I don’t touch. Then I disappear for two weeks and your day one baseline gets captured before anything else happens: rankings, traffic, calls, form fills, revenue by source, frozen in a document you keep.
The baseline matters more than it looks. It’s the reason this audit is worth money even to people who never hire anyone: from day fourteen on, every vendor who pitches you can be measured against a number they didn’t get to pick. Most of this industry survives on before-and-after stories where nobody wrote down the before.
The deliverable
A short list with dollar figures — not a phone book of findings.
You’ve seen the hundred-page audit: four hundred “issues,” color-coded, alphabetized, and useless, because it answers every question except the one you paid for — what should I fix first, and what is it worth? The Revenue Audit report is deliberately short. Each finding is written in plain language: what’s broken, what I estimate it’s costing per year, what fixing it takes, and who could do that work — me, your web person, or nobody, because some findings aren’t worth fixing and the report says so.
And it’s portable by design. Take it to a cheaper executor, hand it to your in-house team, or sit on it for a quarter — the audit doesn’t expire and it isn’t a sales funnel with a report stapled to it. Some buyers go on to the engagement. Plenty don’t. Both got the same document.
Before you book
Who this is for — and the three people it isn’t.
The audit earns its fee for a business that already gets some traffic, makes real revenue, and suspects the website should be producing more than it does. It is not the right purchase for a brand-new site with nothing to measure, for anyone shopping for guaranteed rankings — I’ve written at length about why nobody honest sells those — or for someone who wants a cheerleader. If the honest finding is that your site is fine and your problem is your offer, that’s what the report will say.
Here’s the whole process from where you’re sitting:
- Write to me. Two sentences about your business and your website is plenty.
- A short fit call. Twenty minutes. I’ll tell you honestly if the audit isn’t worth it for you — it happens, and I’d rather lose the fee than the reputation.
- Pick a start date. You send access, I capture the baseline, the clock starts.
- Day fourteen. The report lands, we walk through it on a call, and every question gets answered. Then it’s yours — and so is the decision about what happens next.
Rankings are vanity. Revenue is sanity. Two weeks from now you’ll know exactly which one your website has been chasing.