Ranking for its own name and nothing anybody searches for
Teardown Landscaping contractor Ranking for its own name, and nothing anybody searches for. The keyword report looked healthy until you crossed out every brand term. One row was left standing. 92%of organic clicks were brand searches1non-brand keyword on page one5pages on the entire site0service or location pages Read this first A public teardown, not a […]
Ranked #1 for the term that matters. Nineteen hours to answer an inquiry
Teardown Plaintiff law firm · Midwest Ranked #1 for the term that matters. Nineteen hours to answer an inquiry. The rankings were real. Everything downstream of them was theater, and the median response time was doing the losing. #1for the metro’s highest-value term19 hrsfirst tested response22 hrssecond tested response<1 hrwindow when claimants choose Read this […]
3,000 a month in ads, landing on a page that lost three buyers in four.
Teardown Plumbing · Sun Belt metro $3,000 a month in ads, landing on a page that lost three buyers in four. The ads were fine. The site behind them was the problem, and nobody in the building could say which half of the budget worked. $3,000monthly ad spend, one destination9.4smobile load time on 4G11form fields […]
Google was crawling 340,000 URLs to find 11,000 products.
Case studyEcommerce · specialty outdoor Google was crawling 340,000 URLs to find 11,000 products. Faceted navigation had multiplied the catalog thirty times over. Most of the store had never been indexed at all, and the agency’s answer had been to write more category descriptions. 11,040products in the catalog340k+crawlable URLs3,110products ever indexed7%of crawl reaching products Read […]
A law firm ranked #1 and lost the case anyway
Field notes · Teardowns A law firm ranked #1 and lost the case anyway A six-attorney plaintiff-side firm in a Midwestern county seat, around $9M in annual fee revenue, holds the top organic position for the term that matters most in its market. It also takes a median of 19 hours to answer an inquiry. […]
A landscaping company that ranks for its own name
Field notes · Teardowns A landscaping company that ranks for its own name and nothing else The monthly report showed 3,100 organic sessions and a top position for every term that ranks. Nearly all of it was people typing the company’s name. The profitable half of the business was invisible to anyone who didn’t already […]
A dental group on a website nobody can book on
Field notes · Teardowns A dental group paying $4,000 a month for a website nobody can book on Four locations, strong rankings, and a booking widget that fails silently on iPhones. Nobody on the team had tried to book an appointment from a phone in two years. Here’s what the teardown found and what I […]
Ranking for its own name, and nothing anybody searches for.
TeardownLandscaping contractor Ranking for its own name, and nothing anybody searches for. The keyword report looked healthy until you crossed out every brand term. One row was left standing, and they ranked ninth for it. 12terms on the report11of them brand terms530monthly brand searches18,400category searches they miss Read this first Nobody asked me to write […]
Your pricing page is an SEO asset and you’ve hidden it
Field notes · Revenue building Your pricing page is an SEO asset and you’ve hidden it Buyers search for what things cost. Most businesses refuse to answer, so a forum thread or a directory answers for them. Here is how to publish a number without committing to one. By Yishai — thirty years in search […]
A bigger SEO problem than your title tags
Field notes · Revenue building Hidden shipping cost is a bigger SEO problem than your title tags A checkout that leaks converts every dollar of acquisition spend into a bounce. Ranking better on a leaking funnel just means more people leave. Here is how to price your leak before you spend another dollar on traffic. […]